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Clothes are more than just clothes. They have power and we love them. We know how important it is to make those beloved items last.
Comfort adds life to clothes so that they can add to every life, with each wash, giving the wearer the enhancement they need. Comfort wants your clothes to look as amazing as you feel.
€1.4bn brandpresent in 26 markets with 40 packs bought every second (sourced via GMI tool)
If you have any questions or comments about Comfort, please visit our contact page.
Unilever Home Care Power Brands Dirt Is Good (Persil) and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung. Read how, together, we plan to transform the future of home laundry and deliver unmissably superior products.
Several major trends are influencing the fabric enhancer market right now. The increasing use of short wash cycles, more clothes being made from synthetic fibres and the desire for sophisticated fragrances. New launches from Comfort answer these consumer needs.
Unilever and TikTok have announced a global #CleanTok partnership which aims to tap into the huge and fast-growing audience of people who are captivated by cleaning.
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